Lulu: The Software That Can Help Women Make Smarter Dating Choices

TL;DR: If you’ve ever desired you can examine the guys you date, or perhaps the men you-know-who would make good times, as you evaluate restaurants, after that Lulu is going to make your entire desires become a reality. Given that first-ever software for women, Lulu is actually using lead-in this industry, helping females make wiser relationship decisions and men become better daters.

From Amazon to Yelp, we’re in a world in which people love to review things. Everyone cannot wait to share with you their particular view about their newest food or perhaps the finally apartment they lived in, exactly what concerning the latest guy they proceeded a night out together with?

Really Lulu is the perfect outlet for doing exactly that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a private social network that gives women the chance to speed the guys they date, suggest date-worthy guys and show individual experiences with countless additional like-minded women.

It is like speaking with your best friend

Chong and Schwartz had gotten the concept for Lulu after Chong had a memorable all-girls atlanta brunch knowledge. From exchanging stories about careers to romantic days celebration strategies, she wished she could bottle that feeling of companionship and put it to good usage.

In 2013, that vision became a reality by means of Lulu, a space in which women can seem to be secure when speaking about their own love schedules.

Director of promotion Deborah Singer said this has been quite a few years coming for an application similar to this on the market, especially with recommendations getting very popular various other aspects of life.

“ladies nowadays get referrals about all things in their schedules… however we don’t get recommendations for one thing as essential as connections and times,” she mentioned. “We believe that’s a remarkably essential region for females to get informed and also have details [about] to enable them to truly generate wiser decisions on their own.”

Be it standing men they’ve eliminated on with, suggesting top-notch men to many other people or generating buddy connections, Lulu made a serious influence.

“i do believe we’re delivering a fresh information coating towards online dating area,” Singer stated. “Dating is one thing that does not have that information layer, and we also see our selves as bringing info to that particular market.”

Lulu sticks out off their programs because Chong and Schwartz, and additionally everyone else regarding team, try to let their personalities shine through, offering down that feeling of speaking with a really good gf.

In accordance with Singer, Lulu is specially prominent among university ladies, that are in another online dating ecosystem and are usually in search of feminine pals to visit for tips concerning men they may be satisfying on university.

Lulu in addition leaves the privacy and security of the users initially. The software uses Twitter to make sure that gender, get older (not one person under 17 is actually allowed to join) and buddies groups.

But do not think young men aren’t permitted inside women club

In will, Lulu allowed guys to start by using the app if they were into being assessed.

Male customers is able to see their unique as a whole score and which hashtags women are using to spell it out them, like “#AlwaysDelighted” or “#WearsEdHardy.”

Even so they also can access information that shows just how women rank all of them on attributes particularly humor, kissing capabilities and much more.

Lulu’s editorial group even offers men specialized articles offering online dating advice for the certain specific areas they require improvement in.

Ladies can also ask the males their particular views on many different subjects, such as rectal intercourse or producing a consignment.

Yet a lot more than one million guys have joined, with an average review getting a seven, several even check the application three times per day.

“We noticed there ended up being an actual appetite from men to type of get analytics in what females were stating about them,” Singer mentioned. “our very own objective should really help guys improve. Like everyone else would make use of Google Analytics on the web site to enhance it, this is certainly types of Google statistics for guys.”

Creating a secure, good planet for all

Unlike internet sites like Yelp or TripAdvisor, Lulu does not enable women to publish open commentary within critiques.

Ladies are offered multiple-choice solutions whenever evaluating the guys also ladies can concur or differ making use of the review, which Singer said encourages a confident environment but also helps to keep user reviews from being needlessly mean.

“we are rating individuals – we are rating guys. We know that the is actually a sensitive and painful and provocative thing to be carrying out, and in addition we would like to do it in a thoughtful method along with a constructive means,” she stated. “We heard through the beginning from women which they did not want to be a part of one thing mean, so we made the decision that structure would preserve that environment.”

Lulu will use that same style someday when increasing to many other popular verticals like beauty, vacation or company.

“we wish to visit a spot where women are arriving at Lulu and it’s really kind of their own main place to go for obtaining details from other women,” Singer said. “We’re actually centered on the merchandise and continuing to build strategies to assist females share much more to get suggestions.”

If you’re willing to release your girlfriend talk, grab Lulu (at no cost!) in App shop or Google Play.